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<td><a href="http://www.boxpilot.com"><img src="http://www.boxpilot.com/uploads/1/2/0/1/12017846/1361240128.png" alt="Boxpilot" name="Boxpilot" id="Boxpilot"></a></td>
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<td align="center" valign="top"><p><a href="http://bit.ly/howbadisyourdata" title="Heat Up Your Data #1"><strong>Heat Up Your Data #1:<br>
</strong></a><a href="http://bit.ly/howbadisyourdata" title="Better Tradeshow Results"><strong>Exactly How Bad Is Your Data?</strong></a></p></td>
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<td align="left" valign="top"><p class="maintext">Hello #FirstName#,</p>
<p class="maintext">As the massive snow/dirt pile finally disappears from the parking lot behind my home, I think it's time to launch Phase 1 of Boxpilot's "Heat Up Your Data" Summer.</p>
<p class="maintext">Our goal is to <a href="http://www.boxpilot.com/data-quality.html" title="Data Quality">educate people on causes of data degradation in their organizations, and to facilitate ways they can start fixing it.</a></p>
<p class="maintext">Underestimating the damage caused by an out of date and duplicate riddled database is the most frequently made and damaging mistake. Yet it's remarkably rare to hear a client admit that their database is lousy.</p>
<p class="maintext">When I ask the question -"Just how bad is it?" the average answer is that about 10-20% of the records are probably out of date and the reason it can't be fixed is that there just isn't the time, the money or the directive from senior management to do the clean up. I can only guess that they have decided the data is better than it really is and that it's not important enough to worry about. That really needs to change. </p>
<p class="maintext"><a href="http://bit.ly/howbadisyourdata" title="Read More">READ MORE</a></p>
<p class="maintext">To find out how Boxpilot can help your company improve and refine your data, visit <a href="http://www.boxpilot.com/data-quality.html" title="Data Quality">boxpilot.com/data-quality.html</a>.</p>
<p class="maintext">And in the meantime, if you have any questions, comments, or input, please <a href="http://www.boxpilot.com/contact.html" title="Contact">contact us here</a>. Let's discuss your data situation.</p>
<p class="maintext">Thank you,<br>
<a href="http://www.linkedin.com/in/kirkopapajanis" title="Kirko's LinkedIn">Kirko Papajanis</a></p>
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<td align="center"><p class="titletext"><a href="http://bit.ly/howbadisyourdata"><img src="http://images.boxpilot.com/dataimpact.png" alt="Data Summer" name="Data Impact" width="430" id="Avoid"></a></p></td>
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<td class="maintext">This email was sent to #email#, if it was delivered to you in error, please let us know. If you would like to be removed from future contact, please <a href="http://www.boxpilot.com/unsubscribe.html?email1=#email#&fromCampaign=2014Newsletter11" title="Unsubscribe">click here to unsubscribe.</a></td>
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<td class="maintext">© 2014 Boxpilot, Inc. | 600 Bay Street, Suite 400, Toronto, Ontario, Canada M5G1M6 1-877-669-4729</td>
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