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<td align="center" valign="top"><h1 class="titletext"><a href="http://boxpilot.com/replay.html" title="Full Service Pipeline Automation"><strong>How does Direct Mail fit in 2015?</strong></a></h1></td>
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<a href="http://www.boxpilot.com/replay.html"><img src="http://images.boxpilot.com/10YearsAgo200.png" alt="10 Years Ago"></a>
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<p dir="ltr">Many B2B marketers are going back to the "old school" and using direct mail as a part of their direct marketing outreach. And the reasons are great:</p>
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<p dir="ltr">Direct mail response rates can be 30x higher than email response rates (Source: <a href="http://www.cmocouncil.org/facts-stats-categories.php?start=60&category=direct-marketing">CMO Study</a>),</p>
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<li dir="ltr">Because of the tactile nature of direct mail, the engagement is more personal, </li>
<li dir="ltr">In a world dominated by email, direct mail is different, unique, and special.</li>
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<h2>Wow, sounds like the way to go! ...But</h2>
<p class="maintext" dir="ltr">With some compelling reasons for direct mail, why wouldn't a company jump headlong into a direct mail strategy? The simple answer is that, no matter the medium, there are always challenges present.</p>
<p class="maintext" dir="ltr">With email, these challenges are clutter, spam, low response rates, etc.</p>
<p class="maintext" dir="ltr">But with direct mail, we have unique concerns:</p>
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<li class="maintext" dir="ltr">Bad or outdated address information.</li>
<li class="maintext" dir="ltr"><span class="maintext">Mail ends up in a pile somewhere </span>never seen.</li>
<li class="maintext" dir="ltr">Even if they do see it, people may not act on it, or remember it, unless something brings it to their attention.</li>
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<td><h2>So how do you make it work?</h2>
<p class="maintext" dir="ltr">The key to overcoming any single medium's shortcomings is to think of direct marketing holistically -- to employ a mix of media rather than relying on a single one.</p>
<span class="maintext">So to make direct mail work in B2B, we recommend thinking about the following 3 tips:</span></td>
<td><a href="http://www.boxpilot.com/replay.html"><img src="http://images.boxpilot.com/messageretention155.png" alt="Full Service Pipeline Automation"></a></td>
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<li class="maintext">Tip 1) <strong>Remind people of your mail piece by leaving a follow-up voicemail message, drawing their attention to it</strong>. Why does it work? According to Dale's Cone of Learning, people remember only 30% of what they see, and 50% of what they see and hear, so there's a 66% increase in message retention.<br>
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<li class="maintext">Tip 2) <strong>Reaching someone directly on the phone can result in a meaningful appointment being set for your sales team on-the-fly.</strong> The recipient remembers your mail piece, and your call gives them a chance to take action, directly driving pipeline.<br>
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<li class="maintext">Tip 3) <strong>Clean your list first.</strong> Preempting a direct mail piece with an email (checking for bounce backs) or a phone call (as another marketing touch), can quickly identify people who are no longer employed, saving you printing costs and leading to maximized ROI. </li>
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<h2>Busy Reps</h2>
<p class=maintext>The problem with the tips above is… who does it?</p>
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<td><a href="http://www.boxpilot.com/replay.html"><img src="http://images.boxpilot.com/detailsshort200.png" alt="Who Does It?"></a></td>
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<p class="maintext">You could use your sales reps, but now you have to convince them to make follow up calls on your direct mailer. But, your reps are busy -- meetings, proposals, sales appointments, sales training -- chances are "helping with marketing" is not high on their task list. Plus, your job is making them busy *handling quality leads*, not making them busy trying to *find leads*.</p>
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<a href="http://www.boxpilot.com/replay.html"><img src="http://images.boxpilot.com/directmailemailvoice200.png" alt="The Boxpilot Way"></a>
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<h2>The Boxpilot Way</h2>
<p class="maintext" dir="ltr">At Boxpilot, we believe in a mix of media approach to marketing, and have been helping companies make the most out of their direct mail campaigns for over 15 years.</p>
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<li class="maintext" dir="ltr">We can call your list after your direct mail hits. And if we reach someone live, we can set a soft appointment for you or your rep, so you really get the most out of your direct mail program. It works surprisingly well!</li>
<li class="maintext" dir="ltr">Because almost 90% of B2B calls end up in voicemail, we'll script a voicemail message tailored to your particular audience to prompt them to act on your mailer. Then you or one of your reps record the message, so that the recipient builds a connection with the rep that they will ultimately be talking to when they respond.</li>
<li class="maintext" dir="ltr">We can clean your list, before it goes to the printer. Send an email to remove bouncebacks or make a quick voice touch to add another touchpoint while effectively verifying employment. This can save you money up front, while allowing you to build engagement even before the mailer goes out.</li>
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<div><a href="http://www.boxpilot.com/replay.html" target="_blank"><img src="http://images.boxpilot.com/drivingengagementvideo200.png" alt="Driving Engagement with a Mix of Media" border="1"></a>
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<td><h2><a href="http://www.boxpilot.com/replay.html" title="Full Service Pipeline Automation">Webinar Archive: Driving Engagement with a Mix of Media</a></h2>
<div class="maintext">In this exciting webinar, we discuss the significant challenges resulting from email overload. We then provide compelling evidence that using a mix of media rather than email alone, can create 5x more engagement, generate 2.3x more customers, and stop the 70% of prospects leaving to your competitors, all with positive time and money ROI... <a href="http://www.boxpilot.com/replay.html" target="_blank" title="Full Service Pipeline Automation">LEARN MORE.</a></div></td>
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<p class="maintext" dir="ltr"><a href="http://www.boxpilot.com/">Boxpilot </a>is a full service tactical B2B marketing firm that specializes in driving engagement with a mix of media. We design and execute fee-for-service or pay-per-result programs to move prospects through the funnel and generate sales-ready leads for clients using our agency capabilities, seamlessly integrating our automation platform with yours, and our in-house North American contact center.</p>
<p class="maintext" dir="ltr"><a href="http://boxpilot.com/event-marketing.html" title="Event Marketing">Event Marketing</a> | <a href="http://www.boxpilot.com/sales-ready-leads.html" title="Sales-Ready Leads">Sales-Ready Leads</a> | <a href="http://www.boxpilot.com/sales-rep-multiplier.html" title="Sales Rep Multiplier">Sales Rep Multiplier</a> | <a href="http://www.boxpilot.com/pipeline-builder.html" title="Pipeline Builder">Pipeline Builder</a> | <a href="http://www.boxpilot.com/lead-generation.html" title="Lead Generation">Lead Generation</a> | <a href="http://www.boxpilot.com/lead-nurturing.html" title="Lead Nurturing">Lead Nurturing</a> | <a href="http://www.boxpilot.com/renewals.html" title="Renewals">Renewals</a> | <a href="http://www.boxpilot.com/appointment-setting.html" title="Appointment Setting">Appointment Setting</a> | <a href="http://www.boxpilot.com/data-quality.html" title="Data Quality">Data Quality</a> | <a href="http://www.boxpilot.com/content-creation.html" title="Content Creation">Content Creation</a> | <a href="http://www.boxpilot.com/live-voice.html" title="Live Voice">Live Voice</a> | <a href="http://www.boxpilot.com/guided-voicemail.html" title="Guided Voicemail">Guided Voicemail </a>| <a href="http://www.boxpilot.com/email.html" title="Email">Email</a> | <a href="http://www.boxpilot.com/texting.html" title="Texting">Texting</a> | <a href="http://www.boxpilot.com/social.html" title="Social">Social</a> | <a href="http://www.boxpilot.com/notes.html" title="Notes">Notes</a> | <a href="http://www.boxpilot.com/data-services.html" title="Data Services">Data Services</a> | <a href="http://www.boxpilot.com/alert-tools.html" title="Alert Tools">Alert Tools</a></p>
<p dir="ltr"><span class="maintext">To learn more about how Boxpilot can generate results for you, please contact your account manager <a href="http://www.boxpilot.com/videos.html" title="Watch a Video">watch a video</a>, or call or <a href="mailto:sales@boxpilot.com" title="Email Us">email us</a> to <a href="http://www.boxpilot.com/pricing--packages.html" title="Schedule a Demo">schedule a demo</a>.</span><span class="maintext"></span><br>
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<span class="maintext">Best,</span></p>
<p class="maintext"><a href="https://www.linkedin.com/in/kirkopapajanis">Kirko Papajanis<br>
</a>President,<br>
Boxpilot (1-866-340-0994)</p>
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<td align="center" class="maintext">228 Park Ave S. Suite 91411 | New York, NY | 10003 | 1-877-669-4729</td>
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<td align="right" class="lighttext">© 2015 Boxpilot, Inc.</td>
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