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<td align="left" valign="top"><p class="maintext">Hello #FirstName#,</p>
<p class="maintext">Today we share Part 3 of our Renewal Revenue series. And, although it feels the most common sense of the bunch, it asks and answers some critical Renewal questions.</p>
<p class="maintext">Is putting added emphasis on pushing customers early and often for a decision to renew worth the effort? According to a 2011 report from Morgan Stanley, on average, for the technology sector, 30-40% of the revenue and about 50% of the profits are driven by recurring revenue. For those exclusively focused on web-based software or services, the numbers are obviously going to be higher.</p>
<p class="maintext">There are a few other factors to consider, the specifics of which will vary by industry:</p>
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<li class="maintext">Many companies that depend on recurring revenue models do so knowing that it takes roughly the first year of revenue to pay back the acquisition cost. Renewals are the only road they have to profitability.</li>
<li class="maintext">Confirming the renewals is actually a two-step sales process; getting the decision and then confirming the close.</li>
<li class="maintext">Over 45% of customers who did not renew their contracts claim they were not contacted to ask for the renewal.</li>
<li class="maintext">By one month, the renewal rate for contracts that have expired will be about half of what it could have been if followed up earlier.</li>
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<p class="maintext">So, is a concerted effort to get a yes/no renewal decision from your customers worth the effort? Yes. Clearly it is.. <a href="http://bit.ly/WantRenewals3" title="Read More">READ MORE...</a></p>
<p class="maintext">And, in the meantime, to find out how Boxpilot can help with your renewal efforts, please watch our archive webinar and see our report at <a href="http://www.boxpilot.com/contract-renewals.html" title="Contract Renewals">boxpilot.com/renewals</a>.</p>
<p class="maintext">Once again, If you have any questions, comments, or input, please <a href="http://www.boxpilot.com/contact.html" title="Contact">contact us here</a>. Let's discuss your upcoming initiatives and how they would benefit from some added voice contact. </p>
<p class="maintext">All the best,<br>
<a href="http://www.linkedin.com/in/kirkopapajanis" title="Kirko's LinkedIn">Kirko Papajanis</a></p>
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<td align="center"><p class="titletext"><a href="http://bit.ly/WantRenewals3" title="Increase Renewal Revenue"><strong>Step 3 - The Decision: Ask Early and Often</strong></a></p>
<p class="titletext"> <a href="http://bit.ly/WantRenewals3"><img src="http://images.boxpilot.com/revloss352.png" alt="Increase Renewal Revenue" name="ContractRenewals" width="352" height="225" id="Renewals"></a></p></td>
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<td class="maintext"><p>In case you missed it, here's the series schedule, stay tuned for more:</p>
<p>PART 1 - From February 12<br>
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<a href="http://bit.ly/WantRenewals1" title="Part 1">Search out hidden problems with the silent majority of customers.</a></p>
<p> <span class="maintext">PART 2 - From February 14<br>
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<a href="http://bit.ly/WantRenewals2" title="Part 2">Nurture your current customers like they're leads for the next sale.</a></span></p>
<p><strong>PART 3 - TODAY - <a href="http://bit.ly/WantRenewals3" title="Part 3">READ NOW!<br>
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Communicate to promote a decision to renew well ahead of the renewal date.</a></strong></p>
<p>PART 4 - Coming February 21<br>
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Create a sales plan that creates appointments to close, cross sell and up sell.<br>
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<td class="maintext">This email was sent to #email#, if it was delivered to you in error, please let us know. If you would like to be removed from future contact, please <a href="http://www.boxpilot.com/unsubscribe.html?email1=#email#&fromCampaign=2014Newsletter03" title="Unsubscribe">click here to unsubscribe.</a></td>
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<td class="maintext">© 2014 Boxpilot, Inc. | 600 Bay Street, Suite 400, Toronto, Ontario, Canada M5G1M6 1-877-669-4729</td>
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