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<td><a href="http://www.boxpilot.com"><img src="http://www.boxpilot.com/uploads/1/2/0/1/12017846/1361240128.png" alt="Boxpilot" name="Boxpilot" id="Boxpilot"></a></td>
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<td align="center" valign="top"><a href="http://bit.ly/AvoidDataDisaster" title="Better Tradeshow Results"><strong>5 Simple Steps to Avoid a Data Disaster</strong></a></td>
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<td align="left" valign="top"><p class="maintext">Hello #FirstName#,</p>
<p class="maintext">There's no denying that your company's customer/marketing database(s) is an invaluable asset to your business and at the same time a major pain in the neck. There are just too many ways that it can be damaged - as far as usability is concerned- and unless you've been through it all before, chances are you will not anticipate how you can go wrong.</p>
<p class="maintext">It's difficult to define the exact information you need to input in the first place. Don't just go with the software defaults, unless of course it really is important for you to record the President's secretary's birthday.</p>
<p class="maintext">When you're buying data, it's equally easy to be seduced by countless fields of nice-to-know stuff, but if it doesn't stay up to date is pretty worthless in the long run.</p>
<p class="maintext">When you have different individuals who are inputting data (including the dreaded sales team), consistency can quickly go out the window. While adding partial data seems much better than adding nothing at all, you've just kicked the "Duplicate My Records" door wide open and if some of your original source information comes from self-filled on-site forms, you'll quickly find that much of what people give you is not true.</p>
<p class="maintext">Complicating the problem of errors in the design of your database and inconsistent input, it's horribly true that a database is a fabulous example of entropy because the people and companies in your database are constantly changing. Taken together, these (and many other factors) spell Data Disaster, unless you can consistently follow 5 Simple Rules... <a href="http://bit.ly/AvoidDataDisaster" title="Read More">READ MORE</a></p>
<p class="maintext">To find out how Boxpilot can help your company improve and refine your data, visit <a href="http://www.boxpilot.com/data-filler.html" title="Data Filler">boxpilot.com/data-filler.html</a>.</p>
<p class="maintext">And in the meantime, if you have any questions, comments, or input, please <a href="http://www.boxpilot.com/contact.html" title="Contact">contact us here</a>. Let's discuss your data situation.</p>
<p class="maintext">Thank you,<br>
<a href="http://www.linkedin.com/in/kirkopapajanis" title="Kirko's LinkedIn">Kirko Papajanis</a></p>
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<td align="center"><p class="titletext"><a href="http://bit.ly/AvoidDataDisaster"><img src="http://images.boxpilot.com/degradation430.png" alt="Avoid a Data Disaster" name="5 Simple Steps" width="430" id="Avoid"></a></p></td>
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<td class="maintext">This email was sent to #email#, if it was delivered to you in error, please let us know. If you would like to be removed from future contact, please <a href="http://www.boxpilot.com/unsubscribe.html?email1=#email#&fromCampaign=2014Newsletter08" title="Unsubscribe">click here to unsubscribe.</a></td>
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<td class="maintext">© 2014 Boxpilot, Inc. | 600 Bay Street, Suite 400, Toronto, Ontario, Canada M5G1M6 1-877-669-4729</td>
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