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<td><a href="http://www.boxpilot.com"><img src="http://www.boxpilot.com/uploads/1/2/0/1/12017846/1361240128.png" alt="Boxpilot" name="Boxpilot" id="Boxpilot"></a></td>
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<td align="left" valign="top"><p class="maintext">Hello #FirstName#,</p>
<p class="maintext">Part 2 of our Renewal Revenue series seems fitting for Valentine's Day. Today, we put your continued relationship with your client at the heart (excuse the pun!) of the discussion.</p>
<p class="maintext">It would be nice to believe that your customers are loyal; that their relationship with you is valued, and they will give you a chance to respond to any claims or promises made by your competitors. Yes, it would be nice to believe that but not too bright. Even though you can assume that a certain percentage of your customers will renew their agreements with you, on a case-by-case basis, it risks the health of your business to look at any one account and assume their continued business.</p>
<p class="maintext">Until that renewal agreement is closed and the next period is paid, your customers are really not much more than warm leads. Until it's time to close that next payment, you might want to think about the advantages of keeping those leads warmed up with a customer nurturing program.</p>
<p class="maintext">"But wait!" you say... <a href="http://bit.ly/WantRenewals2" title="Read More">READ MORE...</a></p>
<p class="maintext">To learn more about how Boxpilot can help with your renewal efforts, please watch our archive webinar and see our report at <a href="http://www.boxpilot.com/contract-renewals.html" title="Contract Renewals">boxpilot.com/renewals</a>.</p>
<p class="maintext">And, If you have any questions, comments, or input, please <a href="http://www.boxpilot.com/contact.html" title="Contact">contact us here</a>. Let's discuss your upcoming initiatives and how they would benefit from some added voice contact. </p>
<p class="maintext">Happy Valentine's Day!<br>
<a href="http://www.linkedin.com/in/kirkopapajanis" title="Kirko's LinkedIn">Kirko Papajanis</a></p>
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<td align="center"><p class="titletext"><a href="http://bit.ly/WantRenewals2" title="Increase Renewal Revenue"><strong>Step 2 - Customer Nurturing - Think Negative Churn</strong></a></p>
<p class="titletext"> <a href="http://bit.ly/WantRenewals2"><img src="http://images.boxpilot.com/Nurture_News.png" alt="Increase Renewal Revenue" name="ContractRenewals" width="352" height="235" id="Renewals"></a></p></td>
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<td class="maintext"><p>In case you missed it, here's the series schedule, stay tuned for more:</p>
<p>PART 1 - From February 12<br>
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<a href="http://bit.ly/WantRenewals1" title="Part 1">Search out hidden problems with the silent majority of customers.</a></p>
<p> <strong><span class="maintext">PART 2 - TODAY<br>
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<a href="http://bit.ly/WantRenewals2" title="Part 2">Nurture your current customers like they're leads for the next sale. (READ NOW!)</a></span></strong></p>
<p>PART 3 - Coming February 19<br>
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Communicate to promote a decision to renew well ahead of the renewal date. </p>
<p>PART 4 - Coming February 21<br>
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Create a sales plan that creates appointments to close, cross sell and up sell.<br>
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<td class="maintext">This email was sent to #email#, if it was delivered to you in error, please let us know. If you would like to be removed from future contact, please <a href="http://www.boxpilot.com/unsubscribe.html?email1=#email#&fromCampaign=2014Newsletter03" title="Unsubscribe">click here to unsubscribe.</a></td>
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<td class="maintext">© 2014 Boxpilot, Inc. | 600 Bay Street, Suite 400, Toronto, Ontario, Canada M5G1M6 1-877-669-4729</td>
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