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<td align="left" valign="top"><p class="maintext">Hello #FirstName#,</p>
<p class="maintext">Welcome to Boxpilot's first newsletter of 2014. We're excited to share our experiences and observations about Sales and Marketing with you.</p>
<p class="maintext">For starters, I thought I would talk a bit about the interaction between event marketing groups and sales departments. Specifically the expectation that event marketers have of their organization's sales team to recruit registrants.</p>
<p class="maintext">Here's my bottom line: <strong>Sales Reps Won't Make Your Event Calls!</strong></p>
<p class="maintext">Unless your sales team meets all or most of these conditions:</p>
<ul>
<li class="maintext">Is very junior</li>
<li class="maintext">Has nothing better to do</li>
<li class="maintext">Is only paid by salary</li>
<li class="maintext">Is not held to quotas</li>
<li class="maintext">Is actually a customer service group in disguise</li>
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<p class="maintext">Your sales team is about as likely to spend their time conscientiously making your event recruitment or other marketing program calls as they are to be updating database information. <a href="http://blog.boxpilot.com/sales-reps-wont-make-your-calls/" title="Read More">READ MORE...</a> </p>
<p class="maintext">To learn more about how Boxpilot can help with your events, please visit <a href="http://www.boxpilot.com/event-marketing.html" title="Boxpilot Events">boxpilot.com/events</a>, or read the report below.</p>
<p class="maintext">And finally, if you have any questions, comments, or input, please <a href="http://www.boxpilot.com/contact.html" title="Contact">contact us here</a> at Boxpilot. Let's discuss your upcoming initiatives and how they would benefit from some added voice contact. </p>
<p class="maintext">All the best,<br>
<a href="http://www.linkedin.com/in/kirkopapajanis">Kirko Papajanis</a></p>
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<td align="center"><p class="titletext"><a href="http://bit.ly/successfulevents" title="Successful Events with Boxpilot"><strong>Successful Events with Boxpilot</strong></a></p>
<p class="titletext"> <a href="http://bit.ly/successfulevents"><img src="http://www.weebly.com/uploads/1/2/0/1/12017846/6601722_orig.png" alt="Successful Events with Boxpilot" name="SuccessfulEvents" width="352" height="232" id="Wednesday"></a></p></td>
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<td class="maintext">This email was sent to #email#, if it was delivered to you in error, please let us know. If you would like to be removed from future contact, please <a href="http://www.boxpilot.com/unsubscribe.html?email1=#email#&fromCampaign=2014Newsletter01">click here to unsubscribe.</a></td>
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<td class="maintext">© 2014 Boxpilot, Inc. | 600 Bay Street, Suite 400, Toronto, Ontario, Canada M5G1M6 1-877-669-4729</td>
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