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<td align="left" valign="top"><p class="maintext">Hello #FirstName#,</p>
<p class="maintext">As more companies take advantage of new online business opportunities and models, the importance of a segmented communications program to support contract renewals is more critical than ever. With some companies, maintenance agreement and support contract renewals are almost treated as an afterthought, but that is changing. There is simply too much money at stake.</p>
<p class="maintext">What makes a good communications plan even more important is that in the face of increasing competition and a relentless decline in customer loyalty, doing a great job of providing the service for which you were contracted is simply not enough to retain the business.</p>
<p class="maintext">To make the most of your renewal revenue opportunities, here are four distinct tasks that a good communications plan will address, and we will look at each over the next two weeks, starting with the first today:</p>
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<li><a href="http://bit.ly/WantRenewals1" title="Want Renewals?">Search out hidden problems with the silent majority of customers. (READ NOW!)</a></li>
<li>Nurture your current customers like they're leads for the next sale. (COMING February 14)</li>
<li>Communicate to promote a decision to renew well ahead of the renewal date. (COMING February 19)</li>
<li>Create a sales plan that creates appointments to close, cross sell and up sell. (COMING February 21)</li>
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<p class="maintext">Regardless of whether your contracts renew annually or monthly, proactive communications will pre-empt your competitors, improve your ability to measure your key performance indicators and reduce the number and value of churning customers and contracts.</p>
<p class="maintext">To learn more about how Boxpilot can help with your renewal efforts, please watch our archive webinar and see our report at <a href="http://www.boxpilot.com/contract-renewals.html" title="Boxpilot Events">boxpilot.com/renewals</a>.</p>
<p class="maintext">And as always, if you have any questions, comments, or input, please <a href="http://www.boxpilot.com/contact.html" title="Contact">contact us here</a> at Boxpilot. Let's discuss your upcoming initiatives and how they would benefit from some added voice contact. </p>
<p class="maintext">Regards,<br>
<a href="http://www.linkedin.com/in/kirkopapajanis">Kirko Papajanis</a></p>
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<td align="center"><p class="titletext"><a href="http://bit.ly/WantRenewals1" title="Increase Renewal Revenue"><strong>Step 1- Reach Out from Customer Service</strong></a></p>
<p class="titletext"> <a href="http://bit.ly/WantRenewals1"><img src="http://images.boxpilot.com/RenewalsCoverNews.png" alt="Increase Renewal Revenue" name="ContractRenewals" width="352" height="305" id="Renewals"></a></p></td>
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<td class="maintext">This email was sent to #email#, if it was delivered to you in error, please let us know. If you would like to be removed from future contact, please <a href="http://www.boxpilot.com/unsubscribe.html?email1=#email#&fromCampaign=2014Newsletter02">click here to unsubscribe.</a></td>
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<td class="maintext">© 2014 Boxpilot, Inc. | 600 Bay Street, Suite 400, Toronto, Ontario, Canada M5G1M6 1-877-669-4729</td>
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