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<td><a href="http://www.boxpilot.com"><img src="http://www.boxpilot.com/uploads/1/2/0/1/12017846/1361240128.png" alt="Boxpilot" name="Boxpilot" id="Boxpilot"></a></td>
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<td align="center" valign="top"><a href="http://bit.ly/SalesIsLikeBaseball" title="Sales = Baseball" class="titletext">Why Sales Is Like Baseball</a></td>
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<td align="left" valign="top"><p class="maintext">Hello #FirstName#,</p>
<p class="maintext">With the start of the baseball season, I thought it would be fun to play some Moneyball with Sales, and see what impact some seemingly minor contacting tweaks can make on the long-term ROI of your sales/marketing efforts.</p>
<p class="maintext">My first presentation of these test results was a total flop and it was very frustrating. The results showed the impact of adding a regular cold call voicemail program in support of a sales rep (who was also cold calling). I was excited about the findings that showed- among other things a 50% improvement in responded messages and 33% growth in raw contact rates, but what my audience saw was a weekly total of 14 contacts growing to 18.5 - just a little more than one more contact a day. She was totally unimpressed with one more contact a day and announced that it wasn't worth her time. And that was the end of that presentation.</p>
<p class="maintext">Now I'm smarter and gross up the numbers so nothing smaller than quarterly raw numbers show and put the real focus (where it belongs) on the ROI. But still, if you want your sales team to get better results, there are some very important lessons to take away from the value of small daily improvements.</p>
<p class="maintext">Let's take some of the findings from our inhouse study to help make the point and I hope give you a way to encourage your own sales team of the incredible value of even a small daily improvement.... <a href="http://bit.ly/SalesIsLikeBaseball" title="Read More">READ MORE</a></p>
<p class="maintext">To find out how Boxpilot is working to maximize sales department efficiency, visit <a href="http://www.boxpilot.com/sales-support.html" title="Sales Support">boxpilot.com/sales.html</a>.</p>
<p class="maintext">And in the meantime, if you have any questions, comments, or input, please <a href="http://www.boxpilot.com/contact.html" title="Contact">contact us here</a>. Let's discuss your data situation.</p>
<p class="maintext">Thank you,<br>
<a href="http://www.linkedin.com/in/kirkopapajanis" title="Kirko's LinkedIn">Kirko Papajanis</a></p>
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<td align="center"><p class="titletext"><a href="http://bit.ly/SalesIsLikeBaseball"><img src="http://images.boxpilot.com/batterup430.png" alt="Sales = Baseball" name="Sales = Baseball" width="430" id="Avoid"></a></p></td>
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<td class="maintext">This email was sent to #email#, if it was delivered to you in error, please let us know. If you would like to be removed from future contact, please <a href="http://www.boxpilot.com/unsubscribe.html?email1=#email#&fromCampaign=2014Newsletter10" title="Unsubscribe">click here to unsubscribe.</a></td>
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<td class="maintext">© 2014 Boxpilot, Inc. | 600 Bay Street, Suite 400, Toronto, Ontario, Canada M5G1M6 1-877-669-4729</td>
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